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Tencent is partnering with Shenzhen Broadcasting Group to deploy MediaBuddy, a multilingual AI assistant designed to support reporters and editors across the full production cycle of APEC 2026 coverage.
Tencent has been named a strategic partner for the 2026 APEC conference and will work with Shenzhen Broadcasting Group to introduce MediaBuddy, an artificial intelligence office assistant built on WorkBuddy Enterprise Edition. The new tool is intended to help reporters and editors handle the full chain of conference coverage, from finding source material and organising information to writing, editing and publishing in multiple languages within a single interface. According to the summary published by Woshipm, the move is meant to support official information release, content production and signal collection and distribution for the event.
The launch also underlines how quickly WorkBuddy has been spreading across Tencent’s workplace AI portfolio. Data cited from iResearch shows that WorkBuddy’s September 2026 visit volume exceeded 85 million, putting it in first place among office AI platforms. The same report said the combined visits for WorkBuddy and CodeBuddy had already topped 100 million a month, while QuestMobile figures pointed to 32.353 million monthly active users in September, ahead of the rest of the category combined.
Tencent has been extending WorkBuddy into more specialist settings rather than relying on a single general-purpose version. The company has already introduced variants for finance and education, while its broader AI strategy has included sector-specific tools and productivity agents aimed at different enterprise use cases. In a separate announcement, Tencent Cloud said it was offering differentiated agent solutions across more than 20 vertical scenarios, and Tencent also opened WorkBuddy to third-party developers through a partner ecosystem of more than 100 hardware and software providers.
MediaBuddy is not the first time Tencent’s workplace assistant has been tested in high-pressure international or public-facing environments. Tencent said WorkBuddy was used in major conference and event coverage earlier in 2026, including the Summer Davos Forum and the World Artificial Intelligence Conference, where several media organisations adopted it for reporting and content generation. The new MediaBuddy version appears to be a more tightly tailored extension of that experience, aimed specifically at the demands of large-scale journalism operations, multilingual publishing and rapid turnaround during a global summit.
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