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Adobe’s Strategic Acquisition of Rephrase.AI to Bolster Generative AI Video Capabilities for E-commerce
- ADBE+0.44%
Key opportunities include AI-driven personalized recommendations, AR/VR-enhanced shopping, predictive analytics for customer behavior, voice-activated shopping assistants, and 5G network expansion. Growth is propelled by technological integration across regions, with significant expansion in Asia-Pacific.
Generative AI in E-Commerce Market
Dublin, July 10, 2026 (GLOBE NEWSWIRE) — The “Generative AI in E-Commerce Market Report 2026” has been added to ResearchAndMarkets.com’s offering.
The generative artificial intelligence (AI) in e-commerce market is thriving, with projections indicating impressive growth from $1.04 billion in 2025 to $1.24 billion in 2026, maintaining an annual growth rate of 18.8%. This surge results from the expansion of online retail platforms, early AI chatbot adoption, increased mobile commerce, enhanced logistics, and personalized marketing techniques. Looking forward to 2030, the market is set to reach $2.44 billion, fueled by advances such as AR/VR integration, AI-driven visual search tools, predictive analytics, hybrid cloud deployments, and voice-activated shopping assistants.
The advent of 5G networks plays a pivotal role in this expansion, offering higher speeds, reduced latency, and reliable connectivity that supports real-time data processing and seamless customer experiences. Notably, 5G Americas highlighted a 40% penetration rate in North America by September 2023, with projections suggesting 669 million connections by 2028. These networks catalyze e-commerce AI growth through rapid data processing and real-time personalization.
Leading companies are innovating with generative AI chatbots, enhancing shopping experiences. Shopify Inc. launched Sidekick in July 2023, a generative AI-powered chatbot providing personalized recommendations and real-time customer support. This tool exemplifies how AI is boosting customer satisfaction and operational efficiency in e-commerce.
In a strategic move, Adobe Inc. acquired Rephrase.AI in November 2023 to bolster its generative video capabilities, tapping into the latter’s expertise in AI-driven video and audio tech for e-commerce marketing. Such acquisitions underscore the industry’s commitment to leveraging AI for enhanced marketing strategies.
Prominent players in this sector include Wal-Mart Inc., Amazon Inc., Kroger Co., Alibaba Cloud LLC, Best Buy Co. Inc., Nvidia Corporation, Salesforce Inc., Zalando SE, Ebay Inc., and Shopify Inc., among others. North America dominated the market in 2025, while Asia-Pacific is poised to be the fastest-growing region in upcoming years, covering countries like Australia, China, India, Japan, and the USA.
