Browsing: SERPs

Generative AI

SERPs Stop Being The Default Between 2028 & 2030

The ranked results page stops being Google’s default first response for most queries somewhere between 2028 and 2030, starting in the U.S., with the UK and EU following a year or more behind. That is my forecast, not a finding, and the rest of this piece separates the two as carefully as I can. By…