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Generative AI

ChatGPT Ads Is Replacing Max Bid & Max CPC With Cost Targets

The ChatGPT Ads platform is replacing two manual caps, the maximum bid (Max Bid) and maximum CPC (Max CPC), with average cost targets that advertisers can set as part of their advertising campaign strategy. This is according to an OpenAI help document on the topic of bidding and pricing that was updated on their website…