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For much of the past two years, the AI search conversation has focused on visibility. Teams want to know whether their brand is mentioned, where it appears in recommendations, how often competitors surface, and whether they are being cited across ChatGPT, Gemini, Claude, Perplexity, Google, and other AI surfaces.

Earlier this month, the UN announced the planet will tip past 1.5 ˚C of warming, “likely within the next few years,” squashing any lingering hope that nations would cut emissions fast enough to achieve the loftiest goal of the Paris climate agreement.