Browsing: Google

Google’s Martin Splitt and John Mueller discussed the reasons why Search Console may display a “couldn’t fetch” error even though a website displays a valid XML sitemap. While Mueller acknowledged there sometimes may be a technical reason for that happening he also said that the actual reason is often a quality issue.

Welcome to the Pulse: this week’s updates change how long a spam update may take to roll out, what Search Console reports for image searches, how an error page can keep pages out of search, and what two reports say about traffic from Google.

Google has published a research paper about detecting spam that mimics a human manual review that catches content that violates the “spirit” of policy violations and platform guidelines. The system is called Scaled Abuse Forensics Examiner (SAFE) and it is expressly designed to identify AI-generated content.