Browsing: Explains

Google’s John Mueller recently discussed how Google processes PDFs for ranking purposes, how it indexes them for use in AI Mode and regular search, and why it is able to use links in PDFs the same as it does for regular HTML web pages.

Google’s John Mueller and Martin Splitt recently discussed how HTML sitemaps may still be useful for SEO even though the XML standard has largely replaced it.

Google’s Martin Splitt and John Mueller discussed the reasons why Search Console may display a “couldn’t fetch” error even though a website displays a valid XML sitemap. While Mueller acknowledged there sometimes may be a technical reason for that happening he also said that the actual reason is often a quality issue.