Browsing: AI AGENTS

The better AI agents get, the more prompting feels like managing work. You have to decide what you want done, explain what a good result looks like, and give the agent enough room to get there. That will become a basic business skill, including for people who have never managed an employee.

Being a small marketing team in a large international organization can sometimes feel like the old stories of a small group of soldiers fending off the invading army. Instead of being “The 300” standing against the Persian horde, we are the half-dozen facing down a tidal wave of PowerPoints and RFPs. Our greatest weapon in…